Some Tips for Selecting an IDX Canada Developer
If you’re a Toronto real estate agent, you’ve already got a head start to understanding IDX and how it relates to your website. For those of us coming from a web developer perspective, well, let’s just say we’re less familiar with the concept and before we can assist with technical integrations, we need to understand the 30,000-foot view of what IDX actually is.
So, what IDX actually is?
An Internet Data Exchange (IDX) is a real estate property search site that allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.
In short, IDX is simply a vehicle for searching and spitting out results for a particular MLS. There are many nuances to working with an MLS, but as a developer, just know that it’s an index of properties for a specific geographic region (we’ll talk more about that in a second).
There are many companies providing IDX services, each with its own twist on available offerings. Some agents may already be working with an IDX provider, but if not, they may look to you for guidance in selecting the right IDX partner. I’ll cover a few tips to at least get you asking the right questions.
Tips for Selecting an IDX Canada Developer
If your client needs your help selecting an IDX Canada developer, here are some tips to get you looking for the right things.
#1 Make Sure They Carry The Channels You Want
Certain cable companies carry certain channels, right? Well, IDX Providers support certain MLSs. Before you go down the rabbit hole too far researching an IDX company, make sure they support the MLS your realtor needs. Most IDX provider websites will have something to the effect of “MLS Coverage” or “IDX Coverage” that lets you see right up front what areas are supported. When in doubt, contact support for that company and ask.
#2 Define the Level of Service You Need
Assuming your client is a real estate agent in Canada, part of your project discovery should include determining the type of IDX Canada service they need. Most IDX providers have several offerings – solutions geared toward a single agent, a small team, or a full office. Knowing the scope of services your agent needs can help you help them select the right IDX. Of course, whether you’re building out a website for a single agent or a team of agents will steer the project differently, so this is good information to cover upfront.
#3 Ask Around
Realtors love referrals. Web developers love referrals. We all love referrals! When shopping around for an IDX partner, look for the referral. Ask your network, ask your agent/client, and do a little homework (i.e. reading reviews or comparison articles). Here at Winning Agent, we researched the major IDX providers and opted to partner with IDX Broker*, as we felt their offerings were the most likely match for most of our clients.